The mission of SWAT is to mobilize, educate, unite, and equip Florida youth to revolt against and de-glamorize big tobacco. SWAT is a united movement of empowered youth working towards a tobacco free future. SWAT will represent youth at schools, government, community, and business in promoting its ideals and achieving its goals. SWAT will empower young people through education, media, advocacy, involvement, and evaluation to create tobacco free norms by changing local tobacco policy.